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Rules Day 2012 - Marketing Mayhem: Gaining Clients while Playing by the Rules (Credit: 1 PMCLE Illinois)
Published by Law Bulletin Seminars

A legal communications expert, a Chicago professional malpractice defense attorney and a Litigation Group Manager from the Illinois ARDC discuss the ethical ways in which a law firm can promote itself in the media, identify its areas of expertise, solicit business and conform to the Rules of Professional Conduct across all jurisdictions. Some entertaining examples of unethical firms ads are presented, and the audience and panelists offer opinions on a few hypothetical marketing and media scenarios.

Moderator: Wendy Muchman
Litigation Group Manager - Illinois Attorney Registration and Disciplinary Commission
Wendy is Chief of Litigation and Professional Education at the Illinois Attorney Registration and Disciplinary Commission of the Supreme Court of Illinois. She investigates and prosecutes lawyer disciplinary cases. She regularly lectures and presents...More
Deane Brown
Partner - Beermann Pritikin Mirabelli Swerdlove
Deane is a partner in the Chicago law firm of Beermann Pritikin Mirabelli Swerdlove LLP. Deane, who has been practicing law for over 20 years, concentrates her practice in the area of legal ethics and professional responsibility. She regularly...More
Debra Pickett
Partner - Page 2 Communications
Debra is partner at Page 2 Communications. For more than 15 years, she has blended business and legal acumen with outstanding writing skills to partner with attorneys, issue advocates, political candidates, and executives to get their messages out to...More
Originally Published
May 9, 2012

Program Titles and Supporting Materials
This program contains the following components:
  1. Rules Day 2012 - Marketing Mayhem: Gaining clients while playing by the Rules - Video
  2. Rules Day 2012 - Marketing Mayhem: Gaining clients while playing by the Rules - Audio
  3. Rules Day 2012 - Marketing Mayhem: Gaining clients while playing by the Rules - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements
All you need is a computer with high-speed internet access and the required free Adobe Flash Player.
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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